Tiffany & Co

As the world adapts to the new realities of a global pandemic, it’s important for brands to express a positive, uplifting message and what better time to do this than the holidays. For the Holiday 2020 season, the goal was to develop a campaign that showcased a genuine positive attitude, inclusion and diversity while keeping the jewelry front and center.

 

Using a cast of renowned, influential models in a clean set environment gave the brand an air of freshness and modernity. The jewelry and the model’s performance became the focus of the creative. These elements paired with an iconic soundtrack, evoked a genuinely nostalgic feeling during what has been a trying time for everyone globally.