Re-envisioning an Italian heritage brand for the modern-day consumer is no easy task. And doing so without forgoing any of its sizable market share doesn’t make things any easier.

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But it can be done: by repositioning the codes that made Ferragamo an icon of Italian fashion as a fresh, aspirational new identity of diversity and individuality.

 

Strategically driven to showcase a renewed creative perspective, the brand’s inimitable luxury status was leveraged with an inclusive cast, reigniting a Ferragamo that’s fit for the modern world.