The eponymously London makeup studio needed to leverage a fresh new face alongside supermodel Kate Moss and superstar Rita Ora; someone who struck the perfect accord of modern edge with chic glamour.

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Through strategy, research and testing, Cara Delevingne was selected as the new face of global brand Rimmel London. 

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Cara made her debut in a splashy new campaign that reflected her bold and brilliant personality and showcased the impressive new product lineup.