Fragrance is a natural extension for any fashion house, but the true strategic challenge is uniting them as cohesive brand world. 

 

For Signorina, a classic pillar of the brand’s fragrance portfolio was modernized to speak to today’s woman. A chic, playful filter created a new vision of elegance for the Signorina woman.

 

Keeping with the brand’s newfound modernity, a new vision for the Ferragamo man was created–free-spirited, casual, and exciting. This ideal manifested in a new leading man, Hero Fiennes Tiffin.

 

To ensure consistency overlapped in this new world of Ferragamo fragrance (and that it aligned perfectly with the brand’s new fashion identity), Gordon Von Steiner was enlisted to shoot the campaign.