Elevating an icon of American fashion to global new heights.

 

Calvin Klein Fragrance

Deep Euphoria is the new chapter for one of the word’s leading fragrances. An extension of the Calvin Klein fantasy through a modern Millennial filter. Taking a deep dive not only into the world of Calvin Klein but also the classic Euphoria fragrance, this new creative strategy envisioned a world for our woman that was closely aligned with the modern woman’s ideals. 

 

A new love story was told through Eternity Now. One that kept the same raw emotions of the original Eternity, but better aligned with modern behaviors of a young couple, living each day as it comes, but always remembering the connection and love for one another. 

 

Calvin Klein Underwear

The thought of Calvin Klein Underwear connotes different things for different people, however the one constant that is part of everyone’s description is Sex. Taking the codes of Calvin Klein Underwear we developed the Original Sexy campaign to own and cement the fact that through its history the original sentiment still stands today.